Unless you have a political brand or your industry is directly affected by a policy decision, it’s a good idea not to get too involved with politics. If you decide to mention current events, follow a few tips.įirst, don’t get too political. And depending on the voice of your brand, touching on a current event might be a surefire way to generate engagement. Whatever the latest news is, it’s sure to generate opinions. Oftentimes, memes can generate a huge amount of shares that other content types simply can’t beat.ĭon’t overuse memes unless it fits your brand, but if the best way to express an idea is with Philosoraptor, then it’s worth an experiment. Memes are always popular on social networks, and you can use them to boost recognition of your brand.Ĭreate a meme using the insights you’ve learned about your audience. Here are some of the more popular types of posts you can include in your posting schedule to keep fans engaged. One of the fastest ways to create a great campaign? Tag along with something that’s already doing well. Your goal is to present new solutions and content that’s different to keep visitors interacting with your brand. You’ll want a good idea of the types of information your fans already know and solutions they’ve already tried. You don’t want to build a brand around negativity, but if you learn what frustrations your customers have, you can engage them even more effectively.īy mentioning common frustrations, you can increase engagement with comments and build trust for your brand.įinally, what are they hoping to learn? What type of content will keep customers returning for more, again and again? The audience that drinks Red Bull is interested in an exciting lifestyle that requires lots of energy, not necessarily energy drinks themselves. Red Bull has built a loyal following on Facebook not by talking about energy drinks, but by featuring impressive stunt videos.
It’s your job as a marketer to understand what they’re looking for and provide that type of content.Īnd remember, this is often not directly associated with your brand. In order for your fans to keep logging in, what new content are they hoping to find? It’s been estimated that Facebook is accessed an average of eight times per day. Hopefully, you already know what your audience likes, but the more detail you can get about their interests and needs, the better. While you may already know the answers to many of these questions from previous marketing insights, it’s a good idea to make a habit of asking these questions so you can keep engaging with your audience. The first step to any marketing campaign is to understand your audience, learn what they want to hear, and start exploring different types of content that can appeal to them. So what can we do to get more likes, comments, and shares on our posts? Understand your audience They’re okay with their friends on Facebook seeing that they’ve shared the piece.īecause of this extra exposure, shares are also most important for marketers looking to grow brand awareness on social media. With a share, the user indicates not only that they enjoy the post, but that they’re willing to be associated with it.
Typically, posts with a more controversial nature get more comments.įinally, the most difficult type of engagement to earn is a share. Importantly, a comment also indicates that the user is willing and able to contribute to the conversation. This is more difficult to get since it requires more effort than a simple click. The next type of engagement for a post is a comment. This simply indicates that someone supports your posts, finds it funny, or agrees with your point of view.
The easiest type of engagement to get with a post is a like or other reaction. Let’s get started! What do different engagement types mean?īefore we cover the specific types of posts you can use for more engagement on Facebook, let’s look at what the different types of engagement mean.
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By the end of this article, you’ll know exactly how to craft a Facebook post that’s all but guaranteed to be popular across the social network and attract new fans and followers.
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